Right now, the Republican brand is in the toilet. Bush hasn't helped, neither has the war in Iraq, Katrina, the housing crisis, the gas crisis, the fact that he's out in Europe while there's massive flooding in the mid-states (heck of a job, Bushie!).
But how low can you go to switch parties from Republican to Democrat, but keep the same backers of big business just so you can get elected? "Bluewashing" is a new term springing up for Republicans who are running as Democrats, just in the hopes that people will ignore that little fact so it can be business as usual.
Keep an eye out - seems we'll have to keep on our toes even in the local primaries to make sure the person we're voting for is actually working for our needs.